SEO is an important part of digital marketing, actually responsible for taking your website visibility to a higher position and placing you up above all your competitors.
Before going on with how important SEO is to digital marketing, let me just give digital marketing a brush up. It is a huge marketing technique that consists of several other marketing skills.
Digital marketing is a technique used to promote a brand, product, or service through digital technology such as TV, mobile, email, radio, and more.
Parts of digital marketing include social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc.
Digital marketing is not all about selling and purchasing products and services, but also a source of entertainment, social interaction, news, consumer exposure towards a brand, etc.
We should use SEO in digital marketing for the following reasons
- SEO is cheaper than PC and other marketing techniques.
- An effective SEO strategy would definitely work and improve the search engine ranking of your websites.
- SEO is necessary for website ranking and driving more user traffic to your website. You can use it instead of email marketing and the SMO technique.
- Indispensible use of mobile in daily life makes it an important factor in digital marketing. As Google considers mobile website searches as the primary content for search engine ranking, mobile SEO becomes a larger factor in SEO technique that is needed earnestly to improve the visibility of a website.
- Wise implementation of SEO for a website takes it above all of its competitors in search engine.
- SEO helps in the collection of more ROI with a good search engine ranking that also helps to get the attention of visitors and obviously the conversion rate also increases due to higher ranking. So SEO helps in increasing traffic, conversion rate, and ROI.
1. WHAT IS SEO IN DIGITAL MARKETING?
SEO, which stands for Search Engine Optimization, is the process of getting traffic from free, organic, editorial, or natural search results on the search engines.
SEO may target various types of search, including image search, local search, video search, and news search engines. Employing a sound SEO strategy will help you position your website properly to be found at the most significant points in the buying process or when people visit your site.
SEO in digital marketing is responsible for increasing your company’s exposure to potential customers. SEO personnel of your company will analyze and apply various website strategies so as to improve your ranking for certain topics or keywords.
You want to ensure that your company is listed in the search engine results pages (SERPs), so that customers who search for specific services online through Google or other search engines can find you.
A potential customer likely won’t be able to find your company and click through to your website if you’re on page 20 of the SERPs.
Maintaining the first- or second-page spot on Google page ranking can direct people who look for your product or service to your website on several occasions.
That’s why it’s vital for your company to invest in SEO, so you can get more customers and generate more sales as well. Customers purchase from you because they can find you.
2. UNDERSTANDING THE IMPORTANCE OF SEO IN DIGITAL MARKETING?
You will understand more the importance of SEO in digital marketing as you continue reading. Most of the customers these days search online before making any decision to buy anything.
These people who come to buy online turn to search engines like Google and Bing and type their query for information. While query means keyword in digital marketing, the search engine displays diverse relevant results of the keyword entered.
There are several reasons why SEO is important to your business online and digital marketing strategy.
a. Relevant Traffic and Leads
SEO drives traffic to your website, and well-proportioned SEO will help your website rank on the first page or pages of Google search results for the relevant keywords concerning your business.
Recognition of brand, generation of customer leads, and conversion of visitors to your site into real customers can be improved through bringing relevant traffic to your website. With SEO, you will get targeted traffic based on the keywords related to your products or services.
b. Increase in Brand Awareness
You can use SEO digital marketing services to focus on increasing your brand awareness. Your brand gets good exposure as more people visit your website and learn about your products or services.
c. Improvement of User Experience
By optimizing website content, SEO makes the user experience better. The high-quality keyword-rich content that your website creates will enhance its user experience with SEO working to improve the content of your website and your web pages.
d. Creation of Inbound Leads Promoting Sales
Visitors who come to your website and search for a particular product or service actually become your potential customers.
Thus, by leading the traffic to your website SEO in media marketing helps in generating more leads, and this finally results in sales promotion.
e. Increase in the Page Load Speed
SEO makes sure that your webpage loads faster so that the visitors can see the content as quickly without switching to another webpage as possible.
3. CAN SEO DIGITAL MARKETING CHANGE MY BUSINESS?
It’s a general truth that SEO has become an effective way to market your business. You can use SEO to get leads straight to your website. SEO increases revenue for your company irrespective of your industry.
SEO has many advantages and it’s one of the best online marketing strategies you can think of. Let’s quickly rush down to so many reasons why SEO digital marketing can change your business.
a. Thousands of people search in Google every now and then
You are importantly marketing your business to thousands of people when you implement online SEO into your marketing strategy.
Your company offers become visible to an extensive user base when you use SEO to market your products and services; and you will have a better chance of drawing interested customers and making more conversions.
If not for the presence of SEO in digital marketing, your target audience will hardly see your website.
b. Many people ignore paid ads
Nearly eighty percent of users ignore paid ads that appear in search results, although these ads provide a great way to advertise your business.
That means you have a better opportunity to integrate the organic traffic method because someone might click your website if it shows up in search results.
By your website showing up as a result below the paid ads on a results page, you are ranking organically. With a solid SEO campaign, you don’t need to pay a cent to appear in search results organically.
c. Companies apply SEO these days
SEO is a smart way to stay ahead of your competition without spending on ads. According to sixty-one percent of companies interviewed, their highest priority is to grow their SEO campaigns.
From what we see, if you don’t decide on SEO campaigns now your business will likely fall behind in search. Companies with SEO will outshine your business if you don’t have a strong campaign.
d. SEO increases conversions
The conversion rate of SEO (which is 14.6%) is extremely high in comparison to traditional marketing that typically have a conversion rate of 1.7%. You can see the big difference that solidifies the fact that SEO is one of the best marketing strategies you can witness out there.
e. Effectiveness of Local SEO
SEO helps local businesses generate huge traffic online as users make a local business search. Eighty-eight percent of these users will call or visit the business that they found within 24 hours.
How to go about this is that you have to show up highly in search engines for local searches to locate you by implementing a strong local SEO strategy.
4. WHY IS SEO MY MOST IMPORTANT DIGITAL MARKETING CHANNEL?
SEO is the most important digital marketing channel because it allows you to streamline your campaigns and optimize results. With 60% of marketers actively investing in SEO, it proves to be a very important channel by generating traffic and converting visitors to potential customers.
As a matter of fact, traffic generated from SEO is more likely to convert at a higher rate than traffic generated through ad placement.
SEO helps your business appear in search results from keywords and drives organic traffic to your website. It will help your website rank higher in search results and drive more traffic to your site and potential customers to your business.
With a good SEO campaign and optimized conversion content, your business will appear at the right time when your audience searches for you and will present them with the right message.
Nearly all people using the Internet are making use of search engines to look for whatever thing there is they want to know or are searching for.
Nearly up to ninety percent of user experiences occur daily using a search engine. Up to fifty-seven percent of search engine users every month find a local business to satisfy a particular need and people use the search engines to look for information about a brand, product, or services.
SEO is made up of many activities such as keyword research, utilization of both on-page and off-page optimization, creation of links, organic link building, and more.
You should begin to change your strategy if your business digital marketing plan doesn’t include SEO. From the article you read, you don’t need to be told that SEO has a very strong significance in today’s digital marketing.
If you can understand SEO in digital marketing and the great impact it has on your business, then SEO digital marketing can change your business if you can see it as the most important digital marketing channel in today’s world.